4. Profile 3 — Young & Healthy (Under 35)
Recent grad, gig worker, first job without benefits, or someone who feels they do not really need much coverage.
Who They Are
Recent grad, gig worker, first job without benefits, or someone who feels they do not really need much coverage. Budget is usually the first thing they mention. May be skeptical about insurance in general.
What They Are Dealing With
- Does not want to spend a lot on something they might not use
- Skeptical — "I'm healthy, I never go to the doctor"
- May have had confusing or frustrating experiences with insurance in the past
- The conversation with this group is usually more about value than coverage depth
- Low monthly cost with solid protection for unexpected events is the core of the value prop
- The accident plan resonates well — younger clients tend to be more active and get this intuitively
- Keep the overview simple — they do not want a long education on insurance
What to Know Going In
- The conversation with this group is usually more about value than coverage depth
- Low monthly cost with solid protection for unexpected events is the core of the value prop
- The accident plan resonates well — younger clients tend to be more active and get this intuitively
- Keep the overview simple — they do not want a long education on insurance