5. Daily Activity Standards
Activity drives results. Below are the non-negotiable daily and weekly benchmarks every SDR is held to:
|
Metric |
Target |
|
Outbound calls per day |
100 calls/day |
|
Brochure calls booked per week |
Based on lead volume — maximize every lead |
|
Applications submitted per week |
Track in HubSpot pipeline |
|
HubSpot notes updated |
After every call — same day |
|
Aircall compliance |
100% — all calls through Aircall, no personal phones |
These are not suggestions. They are the floor. Agents who consistently hit activity benchmarks write business. Agents who do not, do not.