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1. ACA (Major Medical) - A Full Picture

The Affordable Care Act was signed in 2010. It created state-based Marketplaces where individuals can purchase health insurance with essential health benefits. Here is what you need to know:

What ACA Plans Include

  • 10 essential health benefits: hospitalization, prescription drugs, maternity care, mental health, preventive care, and more

  • Guaranteed issue: Insurers cannot deny coverage based on pre-existing conditions

  • No lifetime limits on coverage

  • Premium tax credits (subsidies) for households earning 100–400% of the federal poverty level

  • Open enrollment is annual (typically November–January); outside of this, a qualifying life event is required

ACA Pros

  • Comprehensive coverage — especially valuable for clients with chronic conditions or complex medical needs

  • Subsidies can make premiums very low or even $0/month for qualifying households

  • No underwriting — anyone can enroll regardless of health history

  • Out-of-pocket maximums cap catastrophic costs

ACA Cons

  • Unsubsidized premiums are expensive: $400–$1,200/month for an individual, $800–$2,500/month for a family

  • Narrow networks: 53% of Marketplace plans have limited provider networks (McKinsey) — clients lose their doctors

  • High deductibles: Bronze and Silver plans often have $6,000–$12,000 deductibles

  • Complex enrollment and billing — surprise bills are common

  • Premium cliffs: Clients earning just above subsidy thresholds get hit hard

     

Your Sweet Spot

A client earning $80,000/year as a self-employed individual gets no subsidy and faces $700+/month premiums for a narrow-network plan with a $6,000 deductible. That is exactly who we help.