3. Profile 2 — Recently Lost Group Coverage
Left a job, got laid off, their company eliminated benefits, or they are transitioning careers.
Who They Are
Left a job, got laid off, their company eliminated benefits, or they are transitioning careers. May currently be on COBRA and shocked at what it costs. They are looking for a solution and often moving quickly.
What They Are Dealing With
- COBRA is expensive and feels like a temporary band-aid
- Nervous about being uninsured — want to get covered as soon as possible
- May not have ever shopped for individual coverage before
- Urgency is on your side — they need something now, not in three months
- The cost comparison to COBRA almost always works in our favor
- They may not fully understand how underwriting works — keep it simple and let the process play out
What to Know Going In
- Urgency is on your side — they need something now, not in three months
- The cost comparison to COBRA almost always works in our favor
- They may not fully understand how underwriting works — keep it simple and let the process play out