Module 01 — Welcome to American Ally

 1. About American Ally

American Ally is an independent insurance agency specializing in private health insurance solutions for individuals and families who do not qualify for or choose not to use ACA (Affordable Care Act) marketplace plans. We operate across most U.S. states and our primary focus is placing clients with the right fixed indemnity health plan based on their situation and budget.

Our Insurance Partner: Philadelphia American Life Insurance Company (PALIC)

All plans we sell are underwritten by Philadelphia American Life Insurance Company (PALIC), a subsidiary of New Era Life Group. PALIC carries an AM Best rating of A- (Excellent) — meaning they are financially stable and pay claims reliably.

• Parent company: New Era Life Group
• AM Best Rating: A- (Excellent)
• Product type: Fixed indemnity / fixed benefit health insurance
• Network: First Health LBP PPO (firsthealthlbp.com)

2. Office Guidelines & Expectations

These standards ensure our workplace remains professional, productive, and positive for everyone. Every team member is responsible for upholding them.

Attendance & Punctuality

• Be ready to begin work at 9:00 AM

• If you will be late, text your manager (Nick) as soon as possible

• Consistent attendance is non-negotiable — our pipeline depends on daily activity

Workspace Cleanliness

• Clean your desk and eating area after every meal

• Before leaving each day: rinse dishes, clear trash, tidy desk

• Friday afternoon: full reset — trash, dishes, wipe down desk, clear old food from fridge

• Keep common areas (kitchen, conference room) clean for everyone

Professional Appearance

• Business casual standard. Clean, wrinkle-free clothing at all times.

• Acceptable: polo or button-down shirts, blouses, dress pants, un-ripped jeans, khakis, closed-toe shoes

• Not acceptable: ripped jeans, tank tops, flip-flops, overly casual wear, clothing with slogans

• Arrive clean: face washed, teeth brushed, deodorant applied, clean clothes

Attitude & Team Conduct

• Leave personal frustrations at the door — start every day ready to engage

• If you are struggling personally or physically, communicate with Nick

• Speak respectfully to all team members — no condescending tones or negative commentary

• When on a call in a shared space, keep your volume low

• During all-hands meetings: full attention, phones away, take notes if needed

Integrity & Lead Ownership

• Never take or claim another agent's leads, deals, or referrals

• If a lead mentions another agent's name, refer them immediately to that agent

• Always act in good faith with teammates, clients, and partners

Time Off Requests

All time off requests must be submitted in advance through the following process:

• Send a calendar invite request via Google Meet to Ben, Nick, and Sam

• Include the dates and reason in the invite description

• Do not consider time off approved until you receive confirmation from Nick
  

3. Your Role as a Sales Development Representative (SDR)

As an SDR at American Ally, your job is to convert inbound leads into booked appointments and ultimately submitted applications. You are not cold calling from scratch — leads come to us through our marketing funnel. Your job is to work those leads quickly, professionally, and persistently.

What You Do Every Day

1. Dial your assigned leads in HubSpot — target 100 calls per day
2. Book brochure calls (Google Meet video appointments)
3. Run brochure calls: present the Optimum Health Saver plan
4. Close the sale and submit the application through the PALIC portal
5. Follow up on all outstanding leads and open deals
6. Log all activity accurately in HubSpot

4. Compensation & Growth Path

Here is exactly how your compensation works as an SDR at American Ally:

The 18-Month Path

Agents who consistently perform at a high level have the opportunity to negotiate a better compensation contract after 18 months. Specifically, if your average monthly production exceeds $50,000 over your first 18 months, we will sit down and discuss what a stronger long-term arrangement looks like for you. This is a merit-based conversation — not a policy — and it is reserved for agents who have demonstrated they can produce at that level consistently.

5. Daily Activity Standards

Activity drives results. Below are the non-negotiable daily and weekly benchmarks every SDR is held to:

These are not suggestions. They are the floor. Agents who consistently hit activity benchmarks write business. Agents who do not, do not.

6. Your Toolkit

You will use these tools every single day. Know them. If you are having trouble with any tool, speak with Nick immediately.